The Launch Playbook
From first conversationto closing table.
Most listings go live and wait. Ours launch. Every step below exists for one reason: to get your home sold at the strongest price the market will pay, on a timeline you can plan around.
Choose how we start
Your living room or Zoom.Your call.
Every format gets the same depth: your goals, the real numbers, and a launch plan you can see before we ever go live.
At-Home Listing Consultation
I come to you. We walk the property together, room by room, and I see what a buyer will see — the strengths we lead with and the objections we get ahead of. Best for sellers who want a hands-on, in-person game plan.
Book a Strategy CallZoom Strategy Session
Same depth, from anywhere. Perfect for out-of-town owners, second-home and investment properties, or busy schedules. I share my screen, walk you through the comparable sales, and we build the plan together live.
Book a Strategy CallQuick Phone Call
Not ready for a full meeting? Call direct at (843) 428-5499 and get straight answers on value, timing, and next steps.
Call (843) 428-5499The 7-step launch process
Here’s the play.Every step run on purpose.
Your Goals, Your Timeline
Before we talk price, we talk about you. Why are you selling? When do you need to be moved? What does a win look like? The plan is built around your answers.
Pricing Off Real Sales
I price off real sales. Not wishes. You’ll see the recent closed sales, the active competition, and what’s sitting unsold — and why. We set a launch price designed to pull buyers in, not push them to the house down the street. Every month you wait or sit overpriced costs you.
Beat the Competition Before Day One
We study what buyers are comparing your home against and position yours to win that comparison — presentation, prep recommendations, and the story your listing tells. Don’t launch into the crowd. Launch above it.
Make It Look Like It Should
Professional-grade presentation and listing content built to stop the scroll. First impressions happen online — we make sure yours lands.
Maximum Exposure
Your home doesn’t just hit the MLS. It launches across the Sloan Realty Group marketing system — the platform backed by roughly $100K a month in marketing investment — to put it in front of active buyers fast. (See: Marketing.)
Showings, Feedback & Negotiation
We track activity and buyer feedback, keep you updated consistently, and adjust with data, not emotion. When offers come in, I break down every term — price, financing, contingencies, timeline — so you know exactly what you’re signing. My lending background matters here: I know which offers are built to close.
Under Contract to Closed
Inspection, appraisal, lender, title — this is where deals fall apart when nobody’s driving. My team and I manage the details and keep the transaction moving. Our averages: roughly 30 days on market and roughly 30 days to close.
What actually sells a home
Three things decide it.We plan all three on purpose.
Pricing
Priced off real sales, active competition, and what’s sitting unsold — set to pull buyers in, not push them down the street.
Marketing
A coordinated launch across portals, social, search, and agent outreach — then we keep the pressure on until it’s sold.
The agent you choose
A listing partner who works only with sellers, reads the market with you, and negotiates every term toward a closing.
Before · During · After
Three phases.Nine things you can count on.
Plan + price
Everything that makes launch day land.
- Discovery: your goals, timeline, and next move
- Pricing off closed sales, active competition, and unsold homes
- Prep recommendations that return money — and skipping the ones that don’t
Launch + read the market
Maximum exposure, then fast feedback.
- Launch across the Sloan Realty Group marketing system
- Showing activity and buyer feedback tracked and reported
- Adjust with data, not emotion — before a listing goes stale
Negotiate + close
Where deals fall apart when nobody’s driving.
- Every term broken down: price, financing, contingencies, timeline
- Inspection, appraisal, lender, and title managed by the team
- Roughly 30 days from contract to close, on average
Your first meeting
What to have ready.(If you have it.)
None of this is required to book. But the more we know, the sharper the price and the plan.
What you can expect throughout
No guessing.No going dark.
Consistent communication
You’ll never wonder what’s happening.
Straight answers
Good news and hard news, delivered the same way: honestly.
A full team behind you
Dedicated support so nothing slips.
One accountable partner
Me, from the first call to the settlement table.
Exceptional outcomes
What a launchis built to deliver.
Our list-to-sale price ratio vs. other agents. On your home, a 6-point gap is real money — your equity, staying in your pocket.
Average days on market — priced right and marketed hard from launch day.
Average contract to close — inspection, appraisal, lender, and title managed by a team that keeps it moving.
Approximate team-level averages; individual results vary by property, price point, and market conditions.
Priced right. Built to close.
Client reviews
Don’t take my word for it.Read theirs.
Real reviews from real sellers — published where you can verify them.
Keep going